The TODAY's Take anchors take a look at a video from comedy group Skit Box out of Australia: a hilarious spoof about the benefits of sporting "Activewear" while doing rather inactive things (like purchasing more activewear). Tamron reveals that she's become a big fan of wearing athletic leggings while traveling, though Al Roker is quick to tout the merits of dressing well when flying.
A research conducted at the Indiana University revealed how funny cat videos are supposed to help you through the rough day. Need a dose of positivity? Looking for a quick fix for an awful day? Log on to YouTube and stream funny cat videos. According to a research conducted at Indiana University, watching funny cat videos is going to make you feel better instantly, even if you are not a big fan of the furry little felines, viewers will feel somewhat motivated to get past the foul mood plaguing their day. Whether you find YouTube Cat videos funny or not so funny, according to research, the videos are good for viewers; cat videos on YouTube are uplifting for your mood and should be viewed as often as possible. Even if you aren’t a cat person, the videos are bound to make you feel much better before you get back to the task at hand. As per the research conducted, 7,000 people were asked whether cat videos affected their moods, and most of the subjects noted reduced tendencies towards feelings of anxiousness and annoyance, even when the subjects were supposed to be working or studying rather than watching the videos. According to the research, of the 7,000 people interviewed, only 36% were found to be cat people, whereas, 60% said that they were fond of both cats and dogs. Most respondents said that they felt light hearted after watching cat videos; they felt more relaxed and amused, and did not experience guilt from procrastinating. Some of the people interviewed also reported feeling more energetic and positive post video. According to Jessica Gall Myrick, Indiana University Media School assistant professor said about the study: “Some people may think watching online cat videos isn’t a serious enough topic for academic research, but the fact is that it’s one of the most popular uses of the Internet today. If we want to better understand the effects the Internet may have on us as individuals and on society, then researchers can’t ignore Internet cats anymore”. She further explained that as the videos make viewers feel more energetic and guilt free, the overall uplifting feeling increases your ability to take on more challenging tasks afterwards.
They fill the Internet on page after page of videos, gifs and images. Viewers seek them out insatiably, from early in the morning to late at night — and even on their work computers, often in full view of voyeuristic colleagues. Pornography? No. Cats. Now, one scientist has conducted a survey to find out why we spend so much time watching cats online and what we might get out of it. She has found that people who view feline content tend to feel more positive afterwards — even if they feel a little guilty for wasting time. This may mean that users seek out kitty images and videos to give themselves a little bit of a boost and manage their emotions. Cat videos might seem a silly thing for a scientific study, but the research helps scientists understand why we behave the way we do online. Cat videos may be the essence of Internet frivolity. But they can also be a vehicle through which we lift our moods and interact with friends. For Jessica Myrick, a media psychology researcher at Indiana University in Bloomington, they have another draw — their ubiquity. “I saw some news story online about how there’s an Internet Cat Festival where people go in person to watch cat videos,” she recalls. “It really struck me. There’s so much of this content out there. How does it affect us?” Myrick sent a survey in October 2014 to the cat lovers of the Internet, asking how often they viewed cat videos and images and how they recalled feeling before and after their most recent viewing. The survey spread over the Internet from cat site to cat site and, with a boost from the Facebook page of the popular cat personality “Lil BUB,” received 6,795 useful replies. The average respondent took in kitty content somewhere between daily and two to three times per week. People were more likely to view our furry friends if they owned or had previously owned a cat, and of course, if they actually liked cats. Most of the time, people weren’t intentionally seeking out the sweet catnip. Instead, almost 75 percent of the time, viewers stumbled across cat-related content on social media platforms such as Facebook. But regardless of how the kitty content was found, most people reported feeling more positive emotions, such as hope and happiness, after a good cat gif or three. And if a respondent associated fluffy features with positive emotions, they tended to watch more cat content to generate some warm fuzzy feelings. If they were using the feline media to procrastinate from necessary duties, however, some of the enjoyment was tempered by a bit of guilt. The results were published online June 12 in Computers in Human Behavior. “My first thought is that [the study] was a joke,” says Chris Hinsch, who studies consumer behavior and marketing at Grand Valley State University in Allendale, Mich. “But I think the understanding of what people are doing and the impact it has on them is important.”
A new study says that watching funny cat videos on YouTube is good for you and you should do it as often as possible, regardless of whether you like cats or not. DON’T MISS: How Beats Fools You Into Thinking Its Headphones Are High-End And Luxurious The study asked almost 7,000 people whether cat videos affected their moods, Hot Hardware reports. The subjects noted fewer tendencies towards feeling anxious, sad or annoyed, even at times when they were supposed to work or study rather than watch videos. Researchers revealed that 36% of those interviewed described themselves as cat people, while 60% of them said that they have an affinity for both cats and dogs. Respondents also said that the amusement from cat videos outweighed whatever guilt they felt from procrastinating, and they also reported feeling more energetic and positive after watching them. “The emotional pay-off may actually help people take on tough tasks afterward,” Indiana University’s Media School assistant professor Jessica Gall Myrick, and author of the study, said. “Some people may think watching online cat videos isn’t a serious enough topic for academic research, but the fact is that it’s one of the most popular uses of the Internet today,” Myrick added. “If we want to better understand the effects the Internet may have on us as individuals and on society, then researchers can’t ignore Internet cats anymore.” A recent study also revealed that drinking coffee might also lift your spirits, so grab a cup of Joe next time you’re watching funny cat videos online.
If you’re tired of the same old political bickering, a new website wants to inject some humor into our political debates. SamePageNation.com, which launches today, promises to eschew tribal identities, instead aiming to reframe the left vs. right paradigm to an outsider vs. insider one. Their first video, “There’s a Contract For That,” spoofs those ubiquitous Progressive Insurance ads featuring “Flo,” and tackles the timely issue of gay marriage. Rather than engaging in a messy culture war over religion, the video suggests obtaining the benefits of marriage should be as simple as signing a legal contract. It was directed and produced by Chris Burgard — the man behind that famous Herman Cain “smoking man” ad. I’m told the creators plan to release a series of videos in the coming weeks — possibly even one weighing in on the 2016 GOP field.
Funny Videos. Don’t you like New York? Everybody does. Today, enjoy this video with photos showing the crazy and funny side of this wonderful city. “I go to Paris, I go to London, I go to Rome, and I always say, ‘There’s no place like New York. It’s the most exciting city in the world now. That’s the way it is. That’s it.’ Robert De Niro. “I get out of the taxi and it’s probably the only city which in reality looks better than on the postcards, New York.” Milos Forman. “I live in New York, and the only live animals you see are cockroaches, rats and pigeons, which I admire immensely. When I see an animal that thrives in the garbage, I feel relief; in our urban environment, other animals are dying out.” Isabella Rossellini. “People think New York is this big city where no one knows each other, but when you live in the Village, it’s the opposite.” Nigel Barker. Funny Video: Only in New York! Photos showing New York crazy and funny side. What do you think about New York? Tell us your opinion now! Enjoy your day, Yareah friends. Art is everywhere and up to you!
Facebook made its play to rival YouTube's video ad business on Wednesday, unveiling a plan to monetize videos and share the revenue with creators. Menlo Park, Calif.-based Facebook will launch a new Suggested Videos product, which will curate content from a select group of early partners including the NBA, Hearst, Tastemade, Fox Sports and Funny or Die. The product, launched on iPhone, is geared toward a mobile audience, though Facebook will roll it out on other devices. The Suggested Video feeds will include ads that will play between the videos. The revenue for the ads watched will be split among all the videos viewed during a single session, with payouts determined by how long a viewer spends with each video. As with YouTube, the revenue split will be 55 percent for the creators, and 45 percent for Facebook. Adweek spoke with Patrick Starzan, vp of marketing and distribution for Funny or Die, about being one of the first companies to partner with Facebook for this service and how they look to create videos for what he calls a "lean back" audience. Why did you guys want to be among the first companies to test with this service? Is it about the buzz of being first? Starzan: It's a little about being a part of that. As a content publisher, we really see more and more that people want to view content on the platforms that they're on. Less and less people want to click out of their platform to go to a publisher's site and then come back in. Eventually, people are going to want to just consume content on the platform, which makes sense. Optimally, for us, we want to showcase our content and get as many eyeballs as possible. The rub for us though has always been we can't monetize on the platforms. It's not a good business case for us to just upload all of our content to Facebook and have everyone stay there. To be a part of this is beneficial to us because now we can test out monetization at the platform level and see if it makes sense for us. When we have uploaded our videos to Facebook and tested inline viewing, the engagement is off the charts in terms of total views and total engagement on the content. What was Facebook's pitch for this? It was pretty simple. They said they wanted to work with a couple premium publishers. Funny or Die was an early adopter of Facebook. We have over 11 million likes, so we're well-versed on the platforms and obviously uploaded a lot of content. They just came and asked if we wanted to be part of the beta to test out monetization and that was a pretty simple "yes" for us. How much, if any, will this increase the amount of videos you publish on Facebook? We will continue to publish probably the same daily amount that we already do. We post between 6 to 12 times a day, and about half of those posts are videos. That will remain the same. But we will test putting on part of our catalog from the site. That won't necessarily just go up as we post it on our page, but we will upload through an API or something like that. How many is yet to be determined. But we'll figure out the right amount to put up there. How much more of an investment will it be to make videos specifically for Facebook? Since we'll be using a lot of our back catalog, it won't be any more investment to us in terms of creating specific content for the service. The new content that we'll be putting up will be the same content that you would see on the site. As we grow and learn in this program, we'll probably start tailoring content to the Facebook audience that makes the most sense within the product. When you start tailoring content to that audience, do you see it being that much different than what you already have, since this service is more geared towards the mobile audience? Yeah. What you see now with videos on Facebook that are being tailored to Facebook, it's a lot of trying to capture your attention within the scroll and with the sound off. You'll see a lot of content producers doing those quick cuts in the beginning with a lot of eye-catching copy to bring you into the video. We would start testing that. This product is different than just being in your newsfeed. It's bringing you into a lean back video viewing experience. We'll have to see—once people get into that experience of watching multiple videos at one time—how you'd really structure the video for that experience. How does this impact ability to reach mobile consumer? It gives us a great advantage of meeting that mobile consumer, the size of Facebook. You've read the stats: 4 billion video views a day, and 75 percent of that coming from a mobile audience. It will have a tremendous value on increasing our reach to the mobile consumer. For now, Facebook has said they won't allow their partners to sell video ads. What if anything, did they say about allowing this in the future? We haven't really talked about any of that right now. Everyone is just kind of figuring out what the product is going to be and what the user experience is going to be first. They still have a little ways to go to figure that out before we get deeper into who is going to sell what and what the revenue structure is going to look like. That's down the road. Right now it's about figuring out and testing the product itself. Have you had any conversations with your ad partners that this might be a possibility sometime in the future? We have not. We literally just started talking about this recently. Once we get into it we'll start having those conversations.
Kobe was made in Michael Jordan's mold; LeBron broke it. Here are 10 reasons why LeBron is better than Kobe. Entertaining videos that bring to life Complex Media's authoritative take on trendsetting music, sneakers, style, pop culture, video games, tech, cars, and art—featuring your favorite celebrities from the past, present, and future. COMPLEX is a community of creators and curators, armed with the Internet, and committed to surfacing and sharing the voices and conversations—both multi-culture and multicultural—that define our new America. We make culture pop.
Top 10 Meme Team Moments in NBA All-Star History The Starters count down the top 10 funniest moments in NBA All-Star history. Watch The Starters weekdays at 630ET on NBATV. The NBA is the premier professional basketball league in the United States and Canada. The league is truly global, with games and programming in 215 countries and territories in 47 languages, as well as NBA rosters at the start of the 2014-15 season featuring a record 101 international players from 37 countries and territories. For the 2014-15 season, each of the league's 30 teams will play 82 regular-season games, followed by a postseason for those that qualify. The NBA consists of the following teams: Atlanta Hawks; Boston Celtics; Brooklyn Nets; Charlotte Hornets; Chicago Bulls; Cleveland Cavaliers; Dallas Mavericks; Denver Nuggets; Detroit Pistons; Golden State Warriors; Houston Rockets; Indiana Pacers; Los Angeles Clippers; Los Angeles Lakers; Memphis Grizzlies; Miami Heat; Milwaukee Bucks; Minnesota Timberwolves; New Orleans Pelicans; New York Knicks; Oklahoma City Thunder; Orlando Magic; Philadelphia 76ers; Phoenix Suns; Portland Trail Blazers; Sacramento Kings; San Antonio Spurs; Toronto Raptors; Utah Jazz; Washington Wizards. The NBA offers real time access to live regular season NBA games with a subscription to NBA LEAGUE PASS, available globally for TV, broadband, and mobile. Real-time Stats, Scores, Highlights and more are available to fans on web and mobile with NBA Game Time.